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PORTFOLIO - Marketing Campaigns
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Page 1.
Aircraft Industries
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  Client:
Infinity Insurance

Criteria:
Promote the availability of the Infinity Drivers Club Roadside Assistance program.

Objective:
To create a marketing campaign that will encourage enrollment in the Drivers Club Roadside Assistance program.

Audience:
Personal Passenger Auto, Classic Collector and Commercial Vehicle Policy holders.

Message:
Infinity is your partner on the road. With the Infinity Drivers Club Roadside Assistance program the policy holder will receive many benefits only Infinity can provide.

Means:
Marketing campaign will be promoted at local events such as conferences, conventions, car shows and by local authorized agents.

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