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Client:
Classic Collectors Car Insurance
Criteria:
Client desires marketing kit that promotes their brand of classic automotive insurance.
Objective:
To create a marketing kit that symbolizes classic collectible cars.
Audience:
Insurance policy holders of classic, antique, exotic or muscle automobiles.
Message:
Insurance for those who like collecting and driving their collectible automobile.
Means:
Product will be marketing at such events as expos, conferences, conventions, car shows and by independent agents to large and well-established classic collectible insurers.
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