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Aircraft Industries
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  Client:
Monarca Children’s Books

Problem:
Childhood illiteracy rates are high among local Spanish speaking residents especially young and older family members.

Objective:
To create a children’s book that will encourage reading between Spanish speaking parents and their children.

Audience:
Spanish speaking residents of the U.S especially in high latino populations in California, Arizona, New Mexico, Texas, Florida and Pennsylvania.

Message:
Read Conmigo which means Read With Me in Spanish.

Means:
Books will be distributed at events across the country to help promote literacy among the hispanic demographic. Books can be ordered through the Read Conmigo website and through order form that is submitted at the local events.

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