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PORTFOLIO - Print Advertising
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Aircraft Industries
  Client:
Compass Bank

Criteria:
Client is looking for the right candidate(s) for a number of positions within the organization.

Traditional promotion at job fairs have not created the response the client hoped for.

Objective:
To create a well-designed print advertisement that sends a common theme of ideas and descriptions to qualified job seekers.

Audience:

Qualified job seekers who will be attending The Annual Birmingham News Job Fair.

Message:
Strength, Pride, Commitment, Teamwork, Responsibility (other buzz words)

Means:
Ad should will be published inside the Job Fair and Employment special section fo the newspaper.

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