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PORTFOLIO - Print Advertising
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Aircraft Industries
  Client:
Blue Cross/Blue Shield of Alabama

Criteria:
Client is looking for the right candidate(s) for a number of positions within the organization.

Traditional promotion at job fairs have not created the response the client hoped for.

Objective:
To create a well-designed print advertisement that communicates a message of caring and compassion.

Audience:
Qualified job seekers who will be attending The Annual Birmingham News Job Fair.

Message:
Help the Future, Help Yourself / Come Join the Team

Means:
Ad should will be published inside the Job Fair and Employment special section to the newspaper.

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